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SuperValu Partners With Visa For New Loyalty Programme

By Donna Ahern
SuperValu Partners With Visa For New Loyalty Programme

SuperValu has announced a new partnership, the first of its kind in Ireland, with Visa as part of the Irish grocery retailer’s Real Rewards loyalty programme.

Under the terms of the partnership, all Irish Visa debit and credit cardholders will have the opportunity to double their Real Rewards points when they shop with SuperValu, the retailer explained.

It will see both companies make an investment in developing a new technology platform to facilitate the link-up.

"There has been a huge change in how Irish shoppers make purchases thanks to new technology like contactless payments and the Internet of Things," Martin Kelleher, SuperValu managing director, said.

"Naturally this partnership with Visa was a perfect fit as a result, giving our loyal customers the opportunity to double the money-back vouchers that they receive from SuperValu.”

With spending on Visa cards – debit, credit and prepaid – accounting for more than €1 in every €3 of Irish consumer spending, the agreement represents a huge commercial opportunity for SuperValu.

How it works 

Members currently earn one point for every euro spent in-store. Shoppers can now earn double points when they use their Visa card to complete their purchase.

This equates to earning two points for every euro spent – meaning SuperValu customers will double the value of their money back vouchers.

Visa debit and credit cardholders will simply need to link their payment card with their Real Rewards account via or the Real Rewards app and will receive 250 bonus points (equates to €2.50) upon signup.

“SuperValu’s shoppers will benefit greatly from this innovative partnership, added Philip Konopik, Visa’s Ireland Country Manager, added.

"We have seen in other industries how we can use our technology and knowledge to improve the customer experience," he said.

Money-back vouchers can be used in any SuperValu store, as well as online and even with the grocery retailer’s other Real Rewards partners such as eir and Electric Ireland to pay a bill.

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