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The Festive Ads That Lead The Way As Consumers Favourite

By Donna Ahern
The Festive Ads That Lead The Way As Consumers Favourite

Behaviour & Attitudes' online panel, Acumen recently surveyed 510 grocery shoppers online on behalf of Checkout magazine.

This Christmas the following are the festive ads lead the way as consumers favourite.

When it comes to consumers’ favourite TV food and drink brand adverts, the Aldi: cartoon banana as Scrooge ad claims the number one position.

This charming Dickensian-style take on A Christmas Carol follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot who returns to our screens once again this year, despite rumours to the contrary.

The animated Yuletide story is voiced by chef Catherine Fulvio and features the well-known Irish ballad Fairytale of New York.


The ad also introduces viewers to a medley of fruit and vegetable characters, including Marcus Radishford, which is voiced by the England striker, Marcus Rashford, as well as Tiny Tom, Peas and Goodwill, and Kevin’s Dickensian family.

The second spot this month goes to the evergreen CocaCola: Holidays are Coming ad while another ad that never loses its appeal for viewers, year in year out, the Guinness: Christmas ad, comes in at number three.

The McDonald’s: Christmas with girl & imaginary monster comes in at number four, while the M&S: Christmas advert with Dawn French as Fairy and Percy Pig is in fifth place.

Top Five Festive Favourites

1. Aldi: A Christmas Carrot



2. Coca-Cola: Holidays are Coming


3. Guinness: Christmas ad


4. McDonald’s: Christmas ad with girl & imaginary monster



5. M&S: Dawn French as Fairy and Percy Pig.


2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern & Jamie Lane. For more Retail News click here. Click sign up to subscribe to Checkout.


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