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Dunnes And Musgrave Win Big In PLMA International Salute To Excellence Awards

Published on May 29 2018 9:40 AM

Dunnes And Musgrave Win Big In PLMA International Salute To Excellence Awards

Dunnes Stores Simply Better and Musgrave Group were among some of the most highly-decorated retailers at this year’s PLMA International Salute to Excellence Awards, which were announced in Amsterdam.

Both retailers took home five awards each, accounting for the ten awards won by Irish retailers.

Dunnes Stores Simply Better won awards for it private-label ranges in Prepared Pasta, Deserts, Sweet Spreads, Breakfast Cereal and Soft Cheese.

Musgrave Group impressed with their private-label ranges in Prepared Meat, Cookies, Hot Beverages (tea), Fresh & Frozen fruit and vegetables as well as Meal Accompaniments.

Innovation & Quality

“When you look back and realise that private label in the past was often low-cost, low quality but now represents innovation and the best quality, it is very gratifying to see how far retailers have come in establishing their own brands," commented Brian Sharoff, President of PLMA.

More than 120 products were selected as winners at the awards, which were created by PLMA to give recognition to retailers for private label innovation, quality and value for money. 51 retailers across 20 countries claimed awards, with judges considering more than 430 products from 76 retailers.

All winning products will be on display at the PLMA World of Private Label trade show.

© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition. 

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