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FMCG Winners 2016

The 2016 Checkout National FMCG Awards 2016 took place at The Round Room, The Mansion House, Dublin, on Friday 30th September, recognising excellence in sales and marketing in the Irish grocery retail sector.

The Awards acknowledged excellence in the areas of new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and successful sponsorships and brand associations. Awards were presented in a total of 24 categories. A full list of the finalists and winners can be seen below, while a gallery of the winning teams can be seen here.

The event took place at The Mansion House; one of the capital's most recognisable buildings, with sponsorship from Marketing Incentives, SEL, GS1 and Gala. The winners and finalists were as follows:

 

Branded Supplier of the Year (Food and Beverage), sponsored by Marketing Incentives

 

FINALISTS

The Kraft Heinz Company
Pladis Global (United Biscuits)
Pepsico

WINNER

Mars Ireland

Branded Supplier of the Year (Non-Food)

FINALISTS

L’Oreal
Kimberly-Clark
Reckitt Benckiser

WINNER

Beiersdorf

Branded Supplier of the Year (Alcohol)

FINALISTS

Diageo Ireland
C&C Group
Irish Distillers Pernod Ricard

WINNER

Heineken Ireland

Most Eco-Friendly Supplier

FINALISTS

SCA
Glenisk
Keelings

WINNER

Flahavans

Best Sponsorship By A Retailer / Symbol Group

FINALISTS

Topaz Cash for Clubs
Londis & Tastes Like Home
Gala & IFTAs

WINNER

Lidl & Ladies Gaelic Football Association

Best Sponsorship/Brand Association (by an FMCG Brand)

FINALISTS

Heineken’s sponsorship of the Rugby World Cup
Nivea’s association with the FAI
O’Donnells Crisps’ sponsorship of the Meningitis Research Foundation

WINNER

Moy Park’s sponsorship of Ant & Dec’s Sat Night Takeaway

Best Product Relaunch

FINALISTS

Carrolls of Tullamore
Whiskas New Generation

WINNER Chef Ketchup

Best Shopper Marketing Campaign, sponsored by SEL

FINALISTS

Nivea & Tesco
Tayto & Euro 2016
My Spar Rewards Club

WINNER

M&Ms Kiss Me I’m Irish

Best New Product Launch (Food), sponsored by GS1 Ireland

FINALISTS

Heinz [Seriously Good] Mayonnaise
Goodfellas Gluten Free
Danone Light & Free

WINNER

Carrs Cracker Crisps

Best New Product Launch (Non-Food)

FINALISTS

Nivea Men Protect and Care Anti Perspirant
Sensodyne Repair and Protect
Fiesta Kitchen Towel

WINNER

National Lottery - Money Multiplier

Best New Product Launch (Beverage), sponsored by Gala Retail

FINALISTS

Heineken Light
MiWadi 0% Sugar
Orchard Thieves Light

WINNER

Hop House 13

Best Charitable Initiative By A Supplier Or Retailer

FINALISTS

Lidl for its work with Barretstown
Culy & Sully and its work with GIY
Londis’ support for Pieta House

WINNER

Aldi’s work with FoodCloud

Best Sales Team / Field Sales Support

FINALISTS

Largo Foods
Crossell for its work with Irish Distillers
Premier Lotteries Ireland

WINNER

CPM for its work with GlaxoSmithKline

Best Advertising Campaign (Broadcast/TV/Radio)

FINALISTS

Dairygold ‘Make A Minute for the Good Stuff’
Cushelle ‘Koala’
MiWadi ‘Enjoy Drinking More Water’

WINNER

Tesco ‘We’re Big On’

Best Advertising Campaign (Print)

FINALISTS

Lotto – ‘Time To Play’
Kenco – ‘Coffee & Gangs’

WINNER

Aldi Ireland

Best Advertising Campaign (Online/Digital)

FINALISTS

Tayto ‘Emojis’
Spar ‘Team Of Gary Breens’
Club #TheBestBits

WINNER

P&G Always Like a Girl

Best Advertising Campaign (Outdoor), sponsored by Clear Channel

FINALISTS

King – ‘King of the Hill’
General Mills & Haagen Dazs – ‘Wimbeldon’
National Lottery – ‘Money Multiplier’

WINNER

Smirnoff Pride

Best Integrated Campaign

FINALISTS

Wrigleys Extra Car Bottle Campaign
Naked Smoothies - Worth Its Weight in Good
Pedigree & Whiskas - Pawisitive Living

WINNER

Heineken & Rugby World Cup

 

Top 100 Brands Awards, in association with Nielsen

 

Checkout Brand Legacy Award

WINNER

Nestlé Ireland

 

 Category Champion, sponsored by Nielsen

WINNER

Unilever

 

Most Brands In Top 100, sponsored by Nielsen

WINNER

Unilever

 

Most Improved Brand (Food & Beverage) sponsored by Nielsen

WINNER

Carrolls of Tullamore

 

Most Improved Brand (Non-Food), sponsored by Nielsen

WINNER

Nicky Tissue

 

Highest New Entry (Food & Beverage) sponsored by Nielsen

WINNER

Alpro

 

Highest New Entry (Non-Food) sponsored by Nielsen

WINNER

Fairy Detergent

 

For A Gallery Of Winners Of The Checkout FMCG Awards 2016 Please Read More

Photos from the event, all by Paul Sherwood, can also be downloaded here

 

Winners Of The Checkout FMCG Awards 2016

Checkout would like to congratulate all the winners of the Checkout FMCG Awards 2016, and thank our sponsors, Marketing Incentives, SEL, GS1 and Gala for their support.

 

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Enjoy full access to all website and app content, our weekly email news digest, and to Checkout Magazine 12 times a year (including our Top 100 Brands 2022 edition).
LIMITED TIME OFFER: 20% Off Our Premium Subscription