The 2016 Checkout National FMCG Awards 2016 took place at The Round Room, The Mansion House, Dublin, on Friday 30th September, recognising excellence in sales and marketing in the Irish grocery retail sector.
The Awards acknowledged excellence in the areas of new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and successful sponsorships and brand associations. Awards were presented in a total of 24 categories. A full list of the finalists and winners can be seen below, while a gallery of the winning teams can be seen here.
The event took place at The Mansion House; one of the capital's most recognisable buildings, with sponsorship from Marketing Incentives, SEL, GS1 and Gala. The winners and finalists were as follows:
Branded Supplier of the Year (Food and Beverage), sponsored by Marketing Incentives
FINALISTS
The Kraft Heinz Company
Pladis Global (United Biscuits)
Pepsico
WINNER
Mars Ireland
Branded Supplier of the Year (Non-Food)
FINALISTS
L’Oreal
Kimberly-Clark
Reckitt Benckiser
WINNER
Branded Supplier of the Year (Alcohol)
FINALISTS
Diageo Ireland
C&C Group
Irish Distillers Pernod Ricard
WINNER
Heineken Ireland
Most Eco-Friendly Supplier
FINALISTS
SCA
Glenisk
Keelings
WINNER
Flahavans
Best Sponsorship By A Retailer / Symbol Group
FINALISTS
Topaz Cash for Clubs
Londis & Tastes Like Home
Gala & IFTAs
WINNER
Lidl & Ladies Gaelic Football Association
Best Sponsorship/Brand Association (by an FMCG Brand)
FINALISTS
Heineken’s sponsorship of the Rugby World Cup
Nivea’s association with the FAI
O’Donnells Crisps’ sponsorship of the Meningitis Research Foundation
WINNER
Moy Park’s sponsorship of Ant & Dec’s Sat Night Takeaway
Best Product Relaunch
FINALISTS
Carrolls of Tullamore
Whiskas New Generation
WINNER Chef Ketchup
Best Shopper Marketing Campaign, sponsored by SEL
FINALISTS
Nivea & Tesco
Tayto & Euro 2016
My Spar Rewards Club
WINNER
M&Ms Kiss Me I’m Irish
Best New Product Launch (Food), sponsored by GS1 Ireland
FINALISTS
Heinz [Seriously Good] Mayonnaise
Goodfellas Gluten Free
Danone Light & Free
WINNER
Carrs Cracker Crisps
Best New Product Launch (Non-Food)
FINALISTS
Nivea Men Protect and Care Anti Perspirant
Sensodyne Repair and Protect
Fiesta Kitchen Towel
WINNER
National Lottery - Money Multiplier
Best New Product Launch (Beverage), sponsored by Gala Retail
FINALISTS
Heineken Light
MiWadi 0% Sugar
Orchard Thieves Light
WINNER
Hop House 13
Best Charitable Initiative By A Supplier Or Retailer
FINALISTS
Lidl for its work with Barretstown
Culy & Sully and its work with GIY
Londis’ support for Pieta House
WINNER
Aldi’s work with FoodCloud
Best Sales Team / Field Sales Support
FINALISTS
Largo Foods
Crossell for its work with Irish Distillers
Premier Lotteries Ireland
WINNER
CPM for its work with GlaxoSmithKline
Best Advertising Campaign (Broadcast/TV/Radio)
FINALISTS
Dairygold ‘Make A Minute for the Good Stuff’
Cushelle ‘Koala’
MiWadi ‘Enjoy Drinking More Water’
WINNER
Tesco ‘We’re Big On’
Best Advertising Campaign (Print)
FINALISTS
Lotto – ‘Time To Play’
Kenco – ‘Coffee & Gangs’
WINNER
Aldi Ireland
Best Advertising Campaign (Online/Digital)
FINALISTS
Tayto ‘Emojis’
Spar ‘Team Of Gary Breens’
Club #TheBestBits
WINNER
P&G Always Like a Girl
Best Advertising Campaign (Outdoor), sponsored by Clear Channel
FINALISTS
King – ‘King of the Hill’
General Mills & Haagen Dazs – ‘Wimbeldon’
National Lottery – ‘Money Multiplier’
WINNER
Smirnoff Pride
Best Integrated Campaign
FINALISTS
Wrigleys Extra Car Bottle Campaign
Naked Smoothies - Worth Its Weight in Good
Pedigree & Whiskas - Pawisitive Living
WINNER
Heineken & Rugby World Cup
Top 100 Brands Awards, in association with Nielsen
Checkout Brand Legacy Award
WINNER
Nestlé Ireland
Category Champion, sponsored by Nielsen
WINNER
Most Brands In Top 100, sponsored by Nielsen
WINNER
Unilever
Most Improved Brand (Food & Beverage) sponsored by Nielsen
WINNER
Carrolls of Tullamore
Most Improved Brand (Non-Food), sponsored by Nielsen
WINNER
Nicky Tissue
Highest New Entry (Food & Beverage) sponsored by Nielsen
WINNER
Alpro
Highest New Entry (Non-Food) sponsored by Nielsen
WINNER
Fairy Detergent
For A Gallery Of Winners Of The Checkout FMCG Awards 2016 Please Read More
Photos from the event, all by Paul Sherwood, can also be downloaded here
Winners Of The Checkout FMCG Awards 2016
Checkout would like to congratulate all the winners of the Checkout FMCG Awards 2016, and thank our sponsors, Marketing Incentives, SEL, GS1 and Gala for their support.
