Donnybrook Fair celebrated its 20th anniversary in 2021 and what better way to mark it than by opening a flagship store. Maev Martin talks to Donnybrook Fair’s managing director Des O’Mahony about their latest ‘food adventure’ in Dundrum, plans to open more stores, and to expand the brand even further into the superValu estate.
Not only was the iconic and much-loved brand celebrating its 20th birthday, 2021 marked the start of a brand rejuvenation and the opening of the Dundrum store was just one element of that rejuvenation programme.
“There are three aspects to it – firstly, it is about growing our retail footprint, whether that is through new stores like Dundrum or the revamping of existing stores,” says O’Mahony.
