Musgrave Group – together with its retail partners, colleagues and shoppers – has donated over €1 million worth of funds and goods to support the Ukrainian people.
Over €875,000 in funds has been donated to the Irish Red Cross and UNICEF Ireland by Musgrave and its shoppers to support those impacted by the war in Ukraine.
The retail group noted that shoppers across Musgrave brands including SuperValu, Centra, Donnybrook Fair, Musgrave MarketPlace, Mace NI and Daybreak donated €625,000 to the Irish Red Cross and UNICEF Ireland in recent weeks.
In addition to the funds raised by shoppers, €250,000 was donated directly by Musgrave Group to the charities.
The fundraiser was launched in stores across the island of Ireland on 2 March.
Shoppers in SuperValu, Centra and Donnybrook Fair were able to donate €2 in the Republic of Ireland (or £2 in Northern Ireland) via a simple ‘Tap to Donate’ mechanism in store at the till. All the funds raised will go directly to the charities.
Noel Keeley, CEO of Musgrave Group, said, “It has been devastating to see the impact of the war in Ukraine. At Musgrave, we have Ukrainian colleagues, family members and friends, and we wanted to act quickly to help those who need it most.”
As well as raising funds, Musgrave also provided several truckloads of essential supplies for Ukrainian refugees arriving in Ireland and Poland.
Individual Musgrave employees are also supporting this cause, with some providing help on the ground at the Ukrainian border and several Musgrave truck drivers driving goods to countries bordering Ukraine.
Liam O’Dwyer, secretary general of the Irish Red Cross, said, “The Irish Red Cross is grateful for this overwhelming support of our work in support of those impacted by the crisis in Ukraine.
“This support from the Musgrave Group will directly contribute to the ongoing work of Red Cross volunteers and staff within Ukraine, as well as the neighbouring countries, where over four million have fled.
“This support will also contribute to the work of the Irish Red Cross in Ireland to provide assistance to and shelter to Ukrainians arriving in the country.”
Peter Power, executive director of UNICEF Ireland, added, “The horrific war in Ukraine continues to pose an immediate and growing threat to the lives and well-being of the country’s 7.5 million children.
“UNICEF is doing everything possible to reach all those in need. A special thanks to shoppers at SuperValu, Centra and Mace Northern Ireland for showing such solidarity with children and families in Ukraine.”
Potential Employment Opportunities
Musgrave highlighted that it is working with charities and the government to establish potential employment opportunities across its organisation for Ukrainians who have sought refuge in Ireland.
As Musgrave is the largest private employer in the country, with locations in every community across Ireland, the company noted that it is well positioned to offer a variety of flexible jobs in locations across the country, as well as the essential care and support that people coming to Ireland from Ukraine will need.