McDonald's: latest news, insights & analysis | Checkout Magazine

Red And Orange And Yellow And Blue – Colour Theory In Supermarket Branding

Red, orange, yellow, blue – supermarket branding extends right to the colour of the logo, so what do the colours tell us about top retailers?

Mondelez Appoints New Management For Russian Operations

Mondelez put new management in place at its profitable Russian business this week, internal memos seen by Reuters show.

Ireland’s Top 5 TV Food And Drink Ads In November

When it comes to consumers’ favourite TV food and drink brand adverts for the month of November, the Guinness Don’t Jinx It ad claims the...

Ireland’s Top 5 TV Food And Drink Ads In October

When it comes to consumers’ favourite TV food and drink brand adverts, McDonald’s Next Stop, McDonald’s has been the most popular one on...

Ireland’s Top 5 TV Food And Drink Ads In September

When it comes to consumers’ favourite TV food and drink brand adverts, McDonalds: Next Stop, is the most popular advert on the small screen in Septem...

Ireland’s Top 5 TV Food And Drink Ads In July

When it comes to consumers’ favourite TV food and drink brand adverts, McDonald’s: Big Mac ad, father and son, new breakfast options is the mos...

Ireland’s Top 5 TV Food And Drink Ads In June

McDonald’s Own your McSpicy Face ad was the most popular food and drink brand advert on the TV in June once again, according to research conduct...

Ireland’s Top 5 TV Food And Drink Ads In May

McDonald’s: Own Your Own McSpicy Face ad was the most popular food and drink brand advert on the TV in May, according to research conducted by Behavi...