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Checkout FMCG Awards 2019 Honour FMCG And Grocery Retail Excellence

Published on Nov 14 2019 8:25 AM

Checkout FMCG Awards 2019 Honour FMCG And Grocery Retail Excellence

Top executives from across the FMCG and grocery retail sectors were in attendance at the Checkout FMCG Awards 2019, which took place at the Shelbourne Hotel, Dublin, yesterday (12 November, 2019).

This year's event was emceed by Irish broadcaster and Newstalk presenter Ivan Yates and a total of 23 awards were presented at the lunchtime event.

The awards, now in their 10th year, paid tribute to the leading brand innovations and marketing campaigns of the past year, with some of the biggest names in the sector being honoured.

"The Checkout National FMCG awards acknowledge excellence in new product development, best-in-class merchandising and sales support, innovation in advertising and marketing, and effective sponsorship campaigns by retailers and suppliers," said Maev Martin, editor, Checkout magazine.

"The awards also recognise brand performance in the annual Checkout Top 100 Brands report, produced by Checkout in association with Nielsen.

“This year we honoured everything from product re-launches to brand new products and promotional initiatives, as well as charitable endeavours and dynamic cross media campaigns. The calibre of entries, nominees and winners was truly outstanding and augurs well for the continued growth and prosperity of Ireland's FMCG sector."

Among the biggest winners were Londis, which claimed the top prize in the Best Sponsorship by a Retailer or Symbol Group category for its Londis Tastes Like Home Campaign with celebrity chef Catherine Fulvio.

The Best Advertising Campaign – Broadcast,TV/Radio went to Tayto for its Tayto Muchos advertisements to promote its new Mexican flavoured crisps, while the popular Brady Family Ham advert from O’Brien Fine Foods scooped the top honours in the Best Advertising Campaign – Online/Digital category.

Heineken Ireland, won no less than four awards, claiming the Best Sponsorship/Brand Association by an FMCG Brand award and the Best Integrated Campaign award for its sponsorship of the Rugby World Cup. Heineken was also named the Branded Supplier of the Year Award (Alcohol) and won the Shopper Marketing Campaign of the Year award for its Heineken 0.0% Zero Zone in-store initiative, which promoted its own low alcohol brand, as well as other non-alcoholic drink options, to customers.

The annual Checkout Brand Legacy Award was presented to Cuisine de France to mark 30 years of successful trading in Ireland.

The event was sponsored by GS1 Ireland, Beverly Hills Formula, PRL, SEL, and VYPE.

Checkout National FMCG Awards 2019: Full List Of Winners

Best New Product Launch (Food), sponsored by GS1 Ireland

Finalists:

Glenisk – GO20 range

Tayto Ireland – Tayto Muchos

Keogh’s Crisps - Keogh’s Popcorn

Applegreen – Vegan Sausage Roll

Centra - Inspired by Centra

Winner:
Applegreen – Vegan Sausage Roll

Best Sales Team / Field Sales Support

Finalists:

CPM Ireland and GSK Consumer Healthcare

Kerry Foods Field Sales Support Team

Crossell Ltd and Bird’s Eye

Crossell Ltd and Kelloggs

Winner:
Kerry Foods Field Sales Support Team

Most Eco-Friendly Company

Finalists:

Carroll Cuisine

Aldi Ireland

Coca-Cola HBC Ireland

Lidl Ireland

Musgrave Group

Winner:
Aldi Ireland

Category Champion, sponsored by PRL

Unilever

Best Product Relaunch

Finalists:

Bloom – Catch Bar

Glenisk – Irish Strained Protein Yoghurt

Centra Own Label Mid-Tier

Kerry Foods – Strings and Things

Winner:
Centra Own Label Mid-Tier

Best Sponsorship / Brand Association (by an FMCG Brand)

Finalists:

Heineken Ireland – Heineken Rugby World Cup

Beverly Hills Formula – Perfect White Black | Sony Pictures - Men in Black

Solus - Enable Ireland’s Diversity Garden at Bloom 2019

Tayto Snacks - Hula Hoops & Basketball Ireland 3x3 National League Championships

Winner:
Heineken Ireland – Heineken Rugby World Cup

Best Sponsorship By A Retailer / Symbol Group

Finalists:

Gala Gifts for Schools Competition

Londis Tastes Like Home

Tesco Ireland and St Patrick’s Festival

Maxol Irish Universities Rugby Union Festival

Winner:
Londis Tastes Like Home

Most Brands In Top 100

Mars Ireland

Branded Supplier of the Year (Food and Beverage)

Finalists:

Britvic Ireland

Mars Ireland

Mondelez Ireland

Valeo Foods

Richmond Marketing

Winner:
Richmond Marketing

Branded Supplier of the Year (Non-Food)

Finalists:

Beiersdorf

Essity Ireland

Colgate Palmolive

Unilever

Winner:
Essity Ireland

Branded Supplier of the Year (Alcohol)

Finalists:

Diageo Ireland

Gilbeys with Bibendum

Heineken Ireland

Irish Distillers

Winner:
Heineken Ireland

Highest New Entry, sponsored by Purity Labs

VIT-HIT

Best Charitable Initiative By A Supplier Or Retailer

Finalists:

BWG Foods – Londis Supporting Pieta House

Britvic – MiWadi ‘s Trick or Treat for Temple Street

BWG Foods – The Griffin Group’s Community & Charity Initiatives

Lidl Ireland – Rare by Lidl

Winner:
BWG Foods – Londis Supporting Pieta House

Best New Product Launch (Non-Food), sponsored by VYPE

Finalists:

Colgate Palmolive – Colgate Sensitive Toothpaste with Dual Zinc and Arginine

Beiersdorf – Nivea Micellair Professional

Essity Ireland – Cushelle

Unilever – Lynx Ice Chill

Winner:
Beiersdorf – Nivea Micellair Professional

Most Improved Brand (Food & Beverage)

Monster

Best New Product Launch (Beverage)

Finalists:

Coca-Cola Hellenic Bottling Company – Monster Mango Loco

Musgrave Group – Frank and Honest Cold Brew Coffee

Britvic Ireland – London Essence Company

Richmond Marketing – Peroni Libera

Winner:
Britvic Ireland – London Essence Company

Best Advertising Campaign (Broadcast/TV/Radio)

Finalists:

Aldi Ireland – Swap and Save

Mars – Snickers – You’re not you when you’re hungry

Tayto Ireland – Tayto Muchos

Mondelez Ireland – Cadbury Bar (Mum’s Birthday)

O’Brien Fine Foods – Brady Family Ham

Winner:
Tayto Ireland – Tayto Muchos

Best Advertising Campaign (Online/Digital)

Finalists:

O’Brien Fine Foods – Brady Family Ham

Aldi Ireland –Have a Fairytale Christmas

BWG Foods – MACE Right Options

Valeo Foods – Kelkin’s ‘Made for Exploring’ platform

Winner:
O’Brien Fine Foods – Brady Family Ham

Best Shopper Marketing Campaign, sponsored by SEL

Finalists:

Heineken Ireland – Heineken 0.0% Zero Zone

Tayto Snacks – Tayto Brand

Kerry Foods – Charleville

Beiersdorf – Nivea Men – Menzone in Dunnes Stores

Winner:
Heineken Ireland – Heineken 0.0% Zero Zone

Most Improved Brand (Non-Food), sponsored by Purity Labs

Cushelle

Best Advertising Campaign (Out of Home)

Finalists:

Carroll Cuisine – Carroll’s New York Deli

Richmond Marketing – Fulfil’s ‘Life’s Wonderfuel’

The Kraft Heinz Company – Heinz [Seriously] Good Mayonnaise

Valeo Foods – Jacob’s savoury master brand

Brennans Bread – Brennans Christmas Dublin Airport ‘Welcome Home’ campaign

Winner:
Brennans Bread - Brennans Christmas Dublin Airport ‘Welcome Home’ campaign

Best Integrated Campaign

Finalists:

BWG Foods – MACE Goes the Extra Smile with Jonathan Sexton

pladis Global – McVities #GETBACKTOREAL

Heineken Ireland – Heineken Rugby World Cup

Aldi Ireland – Swap and Save

Tayto Snacks – Hunky Dorys

Winner:
Heineken Ireland – Heineken Rugby World Cup

Checkout Brand Legacy Award

Cuisine de France

The event was kindly sponsored by GS1 Ireland, Beverly Hills Formula, PRL, SEL, and VYPE.

CheckoutNational FMCG Awards 2019: Full List Of Winners

Best New Product Launch (Food), sponsored by GS1 Ireland

Finalists:

Glenisk – GO20 range

Tayto Ireland – Tayto Muchos

Keogh’s Crisps - Keogh’s Popcorn

Applegreen – Vegan Sausage Roll

Centra - Inspired by Centra

Winner:
Applegreen – Vegan Sausage Roll

Best Sales Team / Field Sales Support

Finalists:

CPM Ireland and GSK Consumer Healthcare

Kerry Foods Field Sales Support Team

Crossell Ltd and Bird’s Eye

Crossell Ltd and Kelloggs

Winner:
Kerry Foods Field Sales Support Team

Most Eco-Friendly Company

Finalists:

Carroll Cuisine

Aldi Ireland

Coca-Cola HBC Ireland

Lidl Ireland

Musgrave Group

Winner:
Aldi Ireland

Category Champion, sponsored by PRL

Unilever

Best Product Relaunch

Finalists:

Bloom – Catch Bar

Glenisk – Irish Strained Protein Yoghurt

Centra Own Label Mid-Tier

Kerry Foods – Strings and Things

Winner:
Centra Own Label Mid-Tier

Best Sponsorship / Brand Association (by an FMCG Brand)

Finalists:

Heineken Ireland – Heineken Rugby World Cup

Beverly Hills Formula – Perfect White Black | Sony Pictures - Men in Black

Solus - Enable Ireland’s Diversity Garden at Bloom 2019

Tayto Snacks - Hula Hoops & Basketball Ireland 3x3 National League Championships

Winner:
Heineken Ireland – Heineken Rugby World Cup

Best Sponsorship By A Retailer / Symbol Group

Finalists:

Gala Gifts for Schools Competition

Londis Tastes Like Home

Tesco Ireland and St Patrick’s Festival

Maxol Irish Universities Rugby Union Festival

Winner:
Londis Tastes Like Home

Most Brands In Top 100

Mars Ireland

Branded Supplier of the Year (Food and Beverage)

Finalists:

Britvic Ireland

Mars Ireland

Mondelez Ireland

Valeo Foods

Richmond Marketing

Winner:
Richmond Marketing

Branded Supplier of the Year (Non-Food)

Finalists:

Beiersdorf

Essity Ireland

Colgate Palmolive

Unilever

Winner:
Essity Ireland

Branded Supplier of the Year (Alcohol)

Finalists:

Diageo Ireland

Gilbeys with Bibendum

Heineken Ireland

Irish Distillers

Winner:
Heineken Ireland

Highest New Entry, sponsored by Purity Labs

VIT-HIT

Best Charitable Initiative By A Supplier Or Retailer

Finalists:

BWG Foods – Londis Supporting Pieta House

Britvic – MiWadi ‘s Trick or Treat for Temple Street

BWG Foods – The Griffin Group’s Community & Charity Initiatives

Lidl Ireland – Rare by Lidl

Winner:
BWG Foods – Londis Supporting Pieta House

Best New Product Launch (Non-Food), sponsored by VYPE

Finalists:

Colgate Palmolive – Colgate Sensitive Toothpaste with Dual Zinc and Arginine

Beiersdorf – Nivea Micellair Professional

Essity Ireland – Cushelle

Unilever – Lynx Ice Chill

Winner:
Beiersdorf – Nivea Micellair Professional

Most Improved Brand (Food & Beverage)

Monster

Best New Product Launch (Beverage)

Finalists:

Coca-Cola Hellenic Bottling Company – Monster Mango Loco

Musgrave Group – Frank and Honest Cold Brew Coffee

Britvic Ireland – London Essence Company

Richmond Marketing – Peroni Libera

Winner:
Britvic Ireland – London Essence Company

Best Advertising Campaign (Broadcast/TV/Radio)

Finalists:

Aldi Ireland – Swap and Save

Mars – Snickers – You’re not you when you’re hungry

Tayto Ireland – Tayto Muchos

Mondelez Ireland – Cadbury Bar (Mum’s Birthday)

O’Brien Fine Foods – Brady Family Ham

Winner:
Tayto Ireland – Tayto Muchos

Best Advertising Campaign (Online/Digital)

Finalists:

O’Brien Fine Foods – Brady Family Ham

Aldi Ireland –Have a Fairytale Christmas

BWG Foods – MACE Right Options

Valeo Foods – Kelkin’s ‘Made for Exploring’ platform

Winner:
O’Brien Fine Foods – Brady Family Ham

Best Shopper Marketing Campaign, sponsored by SEL

Finalists:

Heineken Ireland – Heineken 0.0% Zero Zone

Tayto Snacks – Tayto Brand

Kerry Foods – Charleville

Beiersdorf – Nivea Men – Menzone in Dunnes Stores

Winner:
Heineken Ireland – Heineken 0.0% Zero Zone

Most Improved Brand (Non-Food), sponsored by Purity Labs

Cushelle

Best Advertising Campaign (Out of Home)

Finalists:

Carroll Cuisine – Carroll’s New York Deli

Richmond Marketing – Fulfil’s ‘Life’s Wonderfuel’

The Kraft Heinz Company – Heinz [Seriously] Good Mayonnaise

Valeo Foods – Jacob’s savoury master brand

Brennans Bread – Brennans Christmas Dublin Airport ‘Welcome Home’ campaign

Winner:
Brennans Bread - Brennans Christmas Dublin Airport ‘Welcome Home’ campaign

Best Integrated Campaign

Finalists:

BWG Foods – MACE Goes the Extra Smile with Jonathan Sexton

pladis Global – McVities #GETBACKTOREAL

Heineken Ireland – Heineken Rugby World Cup

Aldi Ireland – Swap and Save

Tayto Snacks – Hunky Dorys

Winner:
Heineken Ireland – Heineken Rugby World Cup

Checkout Brand Legacy Award

Cuisine de France

© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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