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Checkout FMCG Awards 2018 Honour FMCG And Grocery Retail Excellence

Published on Oct 1 2018 1:58 PM

Checkout FMCG Awards 2018 Honour FMCG And Grocery Retail Excellence

Top executives from across the FMCG and grocery retail sectors were in attendance at the Checkout FMCG Awards 2018, which took place at the Mansion House, Dublin, last Friday (28 September).

Síle Seoige was the host on the day and a total of 25 awards were presented at the lunchtime event.

The awards, now in its ninth year, paid tribute to the leading brand innovations and marketing campaigns of the past year, with some of the biggest names in the sector being honoured.

Among the biggest winners were Beiersdorf which took the prize for Branded Supplier of the Year (Non-Food); Britvic Ireland, which was named Branded Supplier of the Year (Food & Beverage); and Heineken Ireland, which won the Branded Supplier of the Year (Alcohol) award.

The annual Checkout Brand Legacy Award was presented to Fyffes which celebrates its 130th birthday this year.

Elsewhere, there were wins for Kerry Foods – Dairygold ‘Micro Volunteering Campaign’ [Best Integrated Campaign], Largo Foods – Hunky Dorys ‘Buffalo Is How We Roll’; [Best Advertising Campaign (Broadcast/TV/Radio)], the BWG Foods – Londis ‘Local Like You’ campaign [Best Advertising Campaign (Online/Digital)] and Lidl Ireland – Ladies Gaelic Football Association Jersey Campaign
' outdoor campaign [Best Advertising Campaign (Outdoor), sponsored by Clear Channel].

This year, a number of awards were also presented to commemorate brand performance in the Checkout Top 100 Brands report, produced in association with Nielsen.

The event was kindly sponsored by Mixtape Marketing, dunnhumby, CIRRO, PRL GS1 Ireland, SEL and The Sales Institute.

Checkout National FMCG Awards 2018: Full List Of Winners

BEST SALES TEAM/FIELD SALES SUPPORT sponsored by The Sales Institute
Crossell Limited – Crossell - Birds Eye

MOST ECO-FRIENDLY SUPPLIER, sponsored by dunnhumby
Heineken Ireland

MOST ECO-FRIENDLY RETAILER 
Musgrave Group

CATEGORY CHAMPIONS, sponsored by PRL
Unilever

BEST PRODUCT RELAUNCH
True Story – SuperValu Signature Tastes

BEST SPONSORSHIP/BRAND ASSOCIATION (BY AN FMCG BRAND)
Largo Foods – King Crisps #KingOfTheHill

BEST SPONSORSHIP BY A RETAILER/SYMBOL GROUP
Lidl Ireland – Ladies Gaelic Football Association

MOST BRANDS IN THE TOP 100
Mars

BRANDED SUPPLIER OF THE YEAR (FOOD & BEVERAGE)
Britvic Ireland

BRANDED SUPPLIER OF THE YEAR (NON-FOOD)
Beiersdorf

BRANDED SUPPLIER OF THE YEAR (ALCOHOL)
Heineken Ireland

HIGHEST NEW ENTRY (FOOD & BEVERAGE)
Keoghs

BEST CHARITABLE INITIATIVE BY A SUPPLIER OR RETAILER, sponsored by Mixtape Marketing
Gala Retail – Special Olympics Ireland

BEST NEW PRODUCT LAUNCH (FOOD), sponsored by GS1
Cully & Sully – New Broth Range

BEST NEW PRODUCT LAUNCH (NON-FOOD), sponsored by Cirro
NIVEA MEN

MOST IMPROVED BRAND (FOOD & BEVERAGE)
Monster

BEST NEW PRODUCT LAUNCH (BEVERAGE)
Heineken Ireland – Appleman’s Cider

BEST ADVERTISING CAMPAIGN (BROADCAST/TV/RADIO)
Largo Foods – Hunky Dorys ‘Buffalo Is How We Roll’

HIGHEST NEW ENTRY (NON-FOOD)
Cushelle

BEST ADVERTISING CAMPAIGN (ONLINE/DIGITAL)
BWG Foods – Londis ‘Local Like You’

BEST ADVERTISING CAMPAIGN (OOH)
Lidl Ireland – Ladies Gaelic Football Association Jersey Campaign

BEST INTEGRATED CAMPAIGN
Kerry Foods – Dairygold ‘Micro Volunteering Campaign’

CHECKOUT BRAND LEGACY AWARD
Fyffes

For further information contact: Donna Ahern, News Editor on [email protected] or call: (01) 236 5827.

© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition. 

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